(Existe una versión en español de este artículo aquí.)
This article is a continuation of the #FightForWonho Twitter
movement analysis that began on November 1, 2019. Here you will find the amount
of hashtags, tweets, national and world trends, and participating countries.
Although this update will take up some November data, Iinvite you to read the previous post so that you know in detail the objectives
of the campaign, its characteristics, the achievements obtained in November and
the methodology used to obtain the statistics.
I will first give the figures for the month of December and
in the end of the article a comparison will be made between the numbers from
November and December.
Hashtags and participating countries
December 2019 was the second month in which 2 hashtags were
used every 12 hours; one in English and one in Korean. From December 1 to 31,
122 hashtags were used in total. Of those 122, 72 became a worldwide trend on
Twitter. Every day at least 1 of the 4 hashtags published were a worldwide
trend. Like November, hashtags in English recorded more trends than those
written in Korean.
UPDATE: The hashtag that managed to position itself higher in the ranking of world trends was #TogetherForWonho, which reached 3rd place. Then #EpicRespectMonstaX followed in place 16 and #StickWithMX7 reached position 19.
It should be noted that after 61 days since the campaign
began, there has not been a single day in which no global trends were achieved
(except for November 24 and 25, in which the project stopped in respect of Goo
Hara).
The hashtags that were a national trend in a greater number
of countries were #StickWithMX7 and #YoListenStarship. Both were national
trends in 19 countries.
After #StickWithMX7 and #YoListenStarship, the next 3
hashtags that were a national trend in the most countries were:
3. #KeepMonstaXAs7: 18 countries
4. #NeverLeaveWonho: 18 countries
5. #UndyingLoveForMX7: 18 countries
In total 30 countries recorded hashtags as a national trend
throughout the month of December. As I mentioned in the article last month,
this does not mean that there are only Monsta X fans in those countries, but
that it is in those territories where the greatest amount of tweets was
concentrated, to the point of turning them into trends in the region.
In this month the top 10 countries that had more hashtags in
national trend were:
1. Malaysia: 110
2. Brazil: 108
3. Philippines: 104
4. Mexico: 103
5. Indonesia: 97
6. Turkey: 91
7. Argentina: 90
8. United States: 90
9. Puerto Rico: 69
10. France: 55
(At the end of this article a table is included with the
total ranking of all countries that have registered national trends, adding the
values of November and December together.)
How many tweets were published?
It is important to remember that the amounts of tweets that
I will share below are approximations, both because the Get Day Trends site
only offers a rounded figure and because of the different limitations derived
from that feature. In order not to be too repetitive, in the article of theprevious month, these limitations are explained in depth.
The hashtag that recorded the most tweets was #StickWithMX7
(the same one that was a national trend in the largest number of countries),
with a total of approximately 114,200 tweets. The final sum taking into account
all 122 hashtags of the month of December is approximately 2,602,400 tweets.
(An apology for being so repetitive with the word “approximate”, but it is to
avoid misunderstandings.)
Comparison between November and December
While 121 different hashtags were published in November, 122
were used in December. This means that 243 hashtags have been published
throughout November and December. Of those 243 hashtags, 146 were a worldwide trend.
The
approximate total of November tweets was 14,028,400. December was 2,602,400.
This means that during the two months a total of 16,630,800 tweets were
published.
The hashtag
with more tweets in November was #원호 사랑해 (Wonho I love you), with a total of 2,100,000
tweets. In December it was #StickWithMX7 with a total of 114,200 tweets.
In November
58 countries registered campaign hashtags in their national trends. In
December, there were 30.
The hashtag
#FighForWonho was the one that registered the most national trends in November,
with a total of 57. In December there was a tie between #StickWithMX7 and
#YoListenStarship, both with a total of 19 countries.
UPDATE: On November 14 hashtags got 1st place in the world trend ranking, while in November only one reached the 2nd position.
UPDATE: On November 14 hashtags got 1st place in the world trend ranking, while in November only one reached the 2nd position.
Finally, I share a table with the 58 countries that have
participated in this project and the amount that national trends that have
registered from November 1 to December 31.
_____
We ask that if you retake this data, you give credit to
Lilian Pérez and Monsta X Mexico. If you want to share this information with
Starship Entertainment or Epic Records on their social media or via email, we
invite you to do so. As well as share it in the Monsta X Fancafe.
This research is updated every month in a new blog post.
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